Fruzzel and online marketing strategy at Canary Islands

Friday May 30th, 2014

This week Fruzzel was present at the Chamber of Commerce at the Canary Island of Gran Canaria, where today they celebrate the ‘Dia de Canarias’. Wednesday around 100 visitors visited the Camber of Commerce in Las Palmas for the eRoadshow 2014, organized by the eWorld. Online marketing was one of the key topics of the event with our director of Sales & Marketing sharing his views in the forum.

For the tourism industry at the Canary Islands, as for Mallorca or other Spanish regions, internet is becoming more important as a way to attract visitors to the hotels, golf courses, beaches, harbors and shops in the cities. Not just Google Adwords, but a mix of online traffic from social media (Facebook), Yahoo, Adwords, Email Marketing and re-targeting to improve the conversions. It’s about optimizing your online marketing campaign, what source to use depends the target audience. For a golfresort Linkedin is a interesting source, but not for just any beach hotel.

For Fruzzel the tourism industry is a ever more important client group. In our group of companies we also have the publisher network where we can manage CPL campaigns for tourism destinations, airlines and hotel chains.

Advertising agencies looking for campaign delivery use the services for lead generation for their clients. If you have a great creative lead campaign you also need people taking part and there is where comes in. In the network there are Facebook publishers, Twitter publishers, email publishers and website owners.

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