Cruise Industry and online marketing trends

Friday September 19th, 2014

This week Fruzzel was present at Seatrade Med B2B cruise industry tradeshow at the Fira the Barcelona, that was organised in association with the Port of Barcelona. Each year a bigger part of marketing budget moves to online marketing, also in the cruise industry. How do we attract visitors to our website or app? How do we get visitors back to our website?

One of the cruise lines we spoke at the tradeshow told us that they think online marketing is a way to attract a younger audience to the cruise ships they own. It´s true that online can attract a younger audience, but all ages are going online these days to buy holidays for summer or winter.

Many companies where interested in the re-targeting services Fruzzel can offer, to target the visitors of their websites (who at least have interested in the product or service) afterwards with banners on websites, smartphones or apps. With re-targeting your company is improving conversionrates, turning visitors into buyers on the website. This is most interesting for many b2c and b2b companies, who spend money on all kinds of marketing efforts.

And since we can target millions of Europeans with travel interest, only in Germany that is 2 million+, we are focussed on results for travel companies looking for more/new customers. Even in other parts of the world like Russia, South-America or Australia it´s possible to promote your cruise line, hotel or airline on the internet. Since it´s the ‘world wide web’!

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